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7 Things Spock Would Say About Your Company’s Data and Analytics

1. Perhaps “because it is there” is not sufficient reason for attempting to analyze and collect all of this data.


Spock knows best. Just because we can, doesn’t mean we should.

2. What you want is irrelevant, what you have chosen is at hand.

You can’t get information from data you don’t have. Be sure to plan ahead of time to know what questions you want your data to answer.


3. Our current data cannot give me exact figures so… I will make a guess.

You have to collect data over a period of time to notice trends and to capitalize on predictions. Until you have that data—and you know that the data isn’t corrupted by other variables—the best you’ll get out of it is a guess.


4. I can not be more specific with this equipment. I’ve had to program some of the variables from memory. 

Your equipment and data storage is likely not adequate. If you want big data results, you need to be able and willing to purchase better software, databases, and analytic tools.


5. I’ve been running computations. The figures are taking an alarming direction. They’re consuming our work time and returning nothing. 

All companies should know why they collect each data point and have plans for its use. Useless and used-less data is wasted space and company time.


6. We have no evidence, only a theory which happens to fit the facts.


If you’re not hiring or training people with the right skills, the best you’ll have is a theory that fits the facts. It’ll be hit or miss if that data is correct.


7. Fascinating!


When data management and data analysis is done right, the results are a fascinating insight into your own company and your market audience.

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