1. Perhaps “because it is there” is not sufficient reason for attempting to analyze and collect all of this data.
Spock knows best. Just because we can, doesn’t mean we should.
2. What you want is irrelevant, what you have chosen is at hand.
3. Our current data cannot give me exact figures so… I will make a guess.
You have to collect data over a period of time to notice trends and to capitalize on predictions. Until you have that data—and you know that the data isn’t corrupted by other variables—the best you’ll get out of it is a guess.
4. I can not be more specific with this equipment. I’ve had to program some of the variables from memory.
5. I’ve been running computations. The figures are taking an alarming direction. They’re consuming our work time and returning nothing.
6. We have no evidence, only a theory which happens to fit the facts.
If you’re not hiring or training people with the right skills, the best you’ll have is a theory that fits the facts. It’ll be hit or miss if that data is correct.
When data management and data analysis is done right, the results are a fascinating insight into your own company and your market audience.