It came as a surprise to me when I realized just how many people are missing a huge opportunity to track their content and to engage with a new audience.
On Saturday I’ll host a Skillcrush Master Class on how I built my first portfolio website. Although my portfolio is still a work in progress, I’m thrilled to talk to current Skillcrush classmates on the 8 steps I went through to build my site and the… Read More
Shutterfly sent me this email with the subject line “Congratulations on your new arrival,” but why? Does my Shutterfly account look pregnant? Did they do a bad job of correlation statistics? Did they accidentally send to the wrong list?
Special thanks to Shutterfly for reminding me of the importance of good data in marketing.
This week’s theme is content creation. Content is King. Content is hot. If you can’t create good content, then you’re left in the dust. Look at the people who created free inspiring or educational content at the birth of social media—they are today’s rock stars and guest speakers.
Brush up on your content creation skills with me and read my top favorite content creation reads from this week.
1. Write To The Audience It’s very important to write to your audience and cultivate conversation, persona and trust. To define who your audience is, first identify the two types of audience members your blog will have. Primary Audience: Who uses or can use your… Read More